Yahoo Hong Kong rose from its fierce competitors at the Spark Awards for Media Excellence 2021 as it won the prestigious Media Owner of the Year award. It took home 20 campaign recognition including seven golds, seven silvers and six bronzes, where B2B accolades with key advertisers like csl, American Express, AXA Hong Kong, BUPA Hong Kong, ITeSHOP, Hong Kong Wing Wah and DBS Bank. In-house, meanwhile, Yahoo also scooped remarkable awards for its Yahoo 25 Hong Kong Passion Moments in 5G campaign, Yahoo Asia Buzz Awards 2020, BetterMe #StayWithMe and Only Live Once – The Year to Rethink.
Yahoo 25 Hong Kong Passion Moments in 5G, for instance, rung in Yahoo’s 25th anniversary with a VR journey made in partnership with csl that relived a series of Hong Kong’s remarkable moments such as the city’s first panda duo An An and Jia Jia, Olympic gold-medal windsurfer Lee Lai-shan, Florentijn Hofman’s Yellow Duck and more. Through VR and AR, Yahoo has crafted virtual scenes that tug the heartstrings of every Hongkonger. Click here to watch the 5G event. This campaign has won the Gold award for Best Use of Technology.
While such result is particularly impressive during a year of COVID-19, it is also testament to Yahoo’s undue passion and dedication for digital media. As the pandemic-induced new normal settles in 2021, Yahoo bore the burden as the key player in reshaping not only the media and ad industry, but also the ways in which digital media is consumed by pairing premium content with our extraordinary media reach and ad tech. More importantly, Yahoo’s priority in people, partnerships and performance are cornerstones in Yahoo business and it remains unchanged albeit the difficult times.
Next-Gen of immersive content
This invested commitment in both brands and people meant Yahoo trailblazed the path to becoming the first ad provider to feature XR production comprising AR, VR, 360 and 3D plus other commerce-supported utilities. For instance, Yahoo's editorial team captured key moments in the Olympic Games Tokyo 2020 and reimagined them into innovative content experiences to educate audiences the rules of fencing, track cycling, ping-pong and more. When Edgar Cheung Ka-long took home Hong Kong’s second ever gold medal, Yahoo was one of the first few to send a cyber cheer.
Trinity of partners, product and identity
2021 saw consistent growth across key investment areas, thanks to an end-to-end, full-stack technology partner with an award-winning DSP and SSP that can fashion content unique to advertisers and publishers. For instance, Yahoo launched pDOOH late last year and achieved a market first success with Kam Kee Cafe; while in the summer of 2021, they also launched a livi bank campaign for their client, as well as saluted to Hong Kong Olympians via programmatic bus shelter panels across prime districts in Hong Kong. What’s more, Yahoo’s ConnectID and Next-Gen Solutions hope to be the winning edge in the cookie-less future where open-source and proprietary data will co-exist. Leading companies around the world have already joined hands with Yahoo to drive their business forward through effective content production, streaming, advertising platforms and commerce.
As the efficiency of 5G technology soon becomes a ubiquitous reality and the holy grail of digital media in the future, Yahoo is prepared to welcome the dawn of an evolved consumer, content and media landscape.
This article is sponsored by Yahoo Hong Kong.