Yahoo has promoted Paul Sigaloff as VP, head of APAC. Effective immediately, Sigaloff (pictured) will lead sales for the ad technology business across the entire Asia Pacific region. Previously VP of ANZ INSEA, his expanded remit now includes Australia, China, Hong Kong, India, Japan, New Zealand, Singapore, Taiwan, and Southeast Asia.
Sigaloff has been with the company for eight years and launched Yahoo (formerly Verizon Media) into the Australia and New Zealand market in 2018. In April 2021, he was promoted to VP of ANZ INSEA, expanding his role from MD ANZ to include India and Southeast Asia. He will remain based in Sydney.
Sigaloff said he is looking forward to working collaboratively with teams across the region to accelerate growth. “I’m humbled to step into this role and lead APAC, working with our global leaders to scale the Yahoo business. My aim is simple as I connect with teams across the region - foster a people first organisation that is agile, focused on strategy and structured to deliver our growth expectations in a human and helpful way," he added.
According to him, the company is seeing growth across the board for its ad tech solutions, but especially from its demand-side platform, which grew 152% YoY globally. "APAC is a huge driver of that growth. We'll continue to double down on building sustainable value for our partners as we expand our growing, rich ecosystem," he said.
Meanwhile, Ivan Markman, chief business officer at Yahoo, said 2022 has started with a bang and there’s tremendous opportunity ahead. "We are aligning our operations to reflect Yahoo’s truly global orientation. Fueled by a unified ad tech stack and unified teams, Yahoo is poised to blaze a path of differentiation, driving success for our customers and partners, and leading the ad tech industry into the future," he said.
