Zenith Singapore has appointed Stefanie Liew (pictured), former business director at OgilvyOne Greater China, to the newly created role of executive director. Liew's main focus will be on Zenith's global clients as the Singapore business becomes more international.
She reports directly to Helen Lee, MD of Zenith Singapore, and will work closely with Jason Tan, head of strategy and Publicis Media's Practices to deliver a range of digital marketing solutions. Liew has more than 16 years of digital expertise in client management across Malaysia and Greater China.
During her time as business director at OgilvyOne Greater China, Liew was the business lead for Intercontinental Hotel Group (IHG). According to her LinkedIn, she was responsible for brand marketing for brands such as Hotel Indigo, Holiday Inn and Crowne Plaza, and was also the business lead for IHG's consumer loyalty marketing division. Liew also managed H&M China, Korean Air and OneX.
Prior to this role, she was the group account director at TBWA and Tribal DDB Shanghai. Liew has also worked at Nurun, Ogilvy Action, OgilvyOne Malaysia and G2 Direct and Digital.
“We are delighted to have Liew on board. She fits into the profile of a new generation of digital-savvy leaders from a creative agency backdrop we are building at Zenith. Liew’s results-oriented approach aligns perfectly with our ROI proposition for marketers. Her positive energy is infectious,” Lee said.
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