Zeno Group China has been appointed to lead marketing, PR and social media for Shanghai's LIV'N 833, Greystar Real Estate Partners' first upscale rental housing property in China.

The agency was selected after a "rigorous evaluation" to help highlight "the connections between people, the property and the city — putting residences at the heart of it all," said Charles Ma, country managing director of Greystar China.

"It is also timely to leverage Zeno’s ideas and capabilities to reach our target audience and welcome more residents to experience our community,” Ma added.

Zeno Group China will be tasked with developing strategy and communications on all campaign work, leveraging their digital and social savvy to support Greystar's marketing and sales efforts.

"We are honoured by this immense opportunity to partner with Greystar, a brand working to satisfy the demand for higher quality rental communities in the China market," said Ruby Fu, President of Zeno Group China.

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