Singapore-based startup Zenyum is launching a pop-up store in Hong Kong, offering visitors an interactive experience to help them attain their version of the perfect smile. The pop-up store “SMILE LAND” is a three-part experience.
On the ground floor, visitors will be greeted by an overhead droplet installation. The water droplets represent the experience of using “Clean” mode on the ZenyumSonic toothbrush, which also hides a surprise: A wave of refreshing aroma will invigorate visitors with a fresh breath as if they have cleansed their teeth. The wall on the left side is built entirely with ZenyumSonic toothbrushes, showing visitors all the vibrant colours the product is available in the store.
Visitors will also find a giant opening, where elements such as clouds, moon and the sun are created and suspended from the top of the building to tell visitors that the brand's toothpaste is ready to offer visitors a refreshing smile anytime.
On the first floor, visitors can also find an installation created specifically for “SMILE LAND” by local artist Chan Po-fung. His installation art visualises the 33,000 vibrations that the ZenyumSonic toothbrush delivers per minute. The different vibration patterns from three cleaning modes on the toothbrush is translated into patterns on Chladni plates, where sand particles dance to the vibrations under matching music.
Moving on to the second floor, the pop up hosts a massive pink ball pool. It is not only an Instagramable space, but also a space that recreates what the brand claims to be a pleasant feeling of using the ZenyumSonic toothbrush. Apart from the eye-catching art installations, Zenyum also put in place a Zenyum Invisible Braces experience, which allows visitors to take pictures of their teeth for dentists’ assessment. The process is free of charge.
In recent times, the Hong Kong market has seen several brands take the route of pop-up stores to engage with consumers. Facebook recently opened doors to its first pop-up store in Hong Kong to educate consumers on how to personalise their Facebook experience and unlock exciting possibilities while maintaining their online privacy and safety. Inspired by the way people customise their homes, Facebook last week launched “Your Profile, Your Home” a digital consumer experience to educate people on Facebook settings that enable personalisation, and to reinforce Facebook’s commitment to protecting the privacy and safety of users.
Meanwhile, FWD Insurance launched a pop-up store at Tsim Sha Tsui as part of a campaign celebrating a new protection plan and a digital platform, in addition to a video featuring boyband MIRROR's members Ian Chan and Jer Lau, as well as singer Gin Lee. The pop-up store was located at Harbour City.
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